Modelling agency, Oldushka, only hires mature models

For too long the modelling agencies have been extremely selective when their models are concerned. The market was looking for models, men and women, that have the perfect shape. Young body, fit and zero fat, with sharp lines and body posture that is more than perfect. The marketing managers were not even considering hiring models that do not meet all of those rigid criteria. People’s view of these ideas for ‘perfect body’  were mixed, some appreciated it, but many others considered that kind of imagery as unrealistic and ‘photoshopped’.

Nevertheless, today we can see something is changing. The drastic changes that are quite commonly seen these days were not even imagined back then. The inclusion of plus size models and models with physical or mental disabilities is not a taboo any more. People have been fed up with seeing models that have ‘the perfect bodies’ and therefore these new models and changes are more than welcome.

Oldushka, a model agency from Russia founded in 2016, may be the best example in the process of refreshing the fashion industry. Led by the notion of establishing model agency different from the already existing – they have decided to offer modelling services with mature models. These professional models tend to show the beauty of life and human nature as it is and they are dedicated to prove that older models have valuable qualities as well. The founder of the agency, Ivan Gavar, for Vogue says:

“Beauty—it’s a quality that becomes more valued with years. I met some very interesting faces, and I wanted to do a separate project with them. A modeling agency became that sort of project.”

In addition to all of these, these models and the agency itself hopes that this project will be an additional motivation for older people to improve the quality of their lives.

We present you some of the gorgeous models

Tatyana Lukjanova

Lyudmila Masaleva

Sergey Arctic

Marta Jersey

Sofia Alexandrova

Julia Boyarina

Viktor Afanasyevich

Larisa Mikhaltsova

Yuriy

Valentina Yasen

Lyudmila Marmur

Valentina Yasen

Olga Kondrasheva

Lyudmila

Victor Stolyarenko

Aren’t they great? All of these models remind us that people are beautiful no matter the age or race. The values we all have emit the positive energy that we need.

More from author

Related posts

Latest posts

After her husband insists on being alone with her son, a mom installs a secret camera and uncovers the truth

When Laura married Jeffrey, she somehow knew he was the person who could make her and her son's life complete. It didn't take long...

Eye floaters: what they are and what to do if you notice them, according to an eye doctor

Eye floaters are a common visual phenomenon that many people notice but often misunderstand. They can appear as tiny spots, threads, squiggly lines, or...

If a man doesn’t appreciate you, the most important thing to remember is that…

Being in a relationship with a man who doesn't appreciate you can feel exhausting and confusing. If you find yourself in such a situation,...

Courtroom Chaos: Mother Takes Justice Into Her Own Hands, Shoots Daughter’s Rapist

Desperation or premeditated vengeance? What began as a routine courtroom session spiraled into a deadly spectacle that stunned all in attendance. Amid a case already...

A Quiet Drive Turned Fatal: Parents and Young Son Discovered Lifeless in River

Tragedy in Cariri: A Family's Final Journey and the Questions Left Behind Something about the crash didn’t sit right with those who arrived first. A...

Heartbreaking 911 call reveals new details about Diane Keaton’s sudden death

Diane Keaton was widely regarded as a true Hollywood icon and one of the most talented actresses of her generation. Over a career spanning...