Breaking News: Dunkin’ Donuts loses nearly $1 billion after going woke: ‘It was the biggest mistake’

In an attempt to adopt a more “woke” corporate approach, Dunkin’ Donuts allegedly suffered a loss of over $1 billion. They dubbed their decision as “the biggest mistake of our life.”

As per industry analysts, the company “forgot” its core customer base when they moved towards the “woke” agenda. They defended their decision to introduce a number of campaigns with messages of inclusivity and LGBTQ+ pride-themed promotions stating the company attempted to appeal to younger and more progressive audiences.

However, they faced backlash from their longtime supporters. “I used to love Dunkin’ for its simplicity—coffee, donuts, and no politics. Now I feel like I’m being lectured with every new ad. It’s just not the Dunkin’ I grew up with,” one of their customers said.

The company’s stock took a significant hit in the recent quarter. Experts believe there is a direct correlation between the company’s political shift and its declining revenue.

Sarah Johnson, an industry analyst, said, “Dunkin’ made the mistake of forgetting who their core customers were. They tried to chase a trend that ultimately didn’t resonate with the vast majority of their loyal customer base.”

These same words came straight from one of Dunkin’ Donuts senior executives.

He was reported saying, “It was the biggest mistake of our life. We thought we could appeal to a broader market, but in doing so, we’ve lost the very people who made Dunkin’ a household name.”

In an attempt to rebuild their reputation, the company reintroduced a series of promotions such as “Buy One, Get One Free” deals and reward programs designed to benefit loyal, long-term customers.

A number of MAGA supporters have also boycotted Dunkin’ Donuts.

Mario Anzuoni/ Reuters

The reason for this are the emails that the company sent to Rumble chief executive Chris Pavlovski, who then posted them on X. He alleged that alleged that the fast-food chain declined to advertise with it because “the right wing culture of the site is too polarizing.”

Dunkin’ Donuts isn’t the first company that have faced backlash. Last year, Bud Light’s partnership with transgender activist Dylan Mulvaney sparked intense controversy, particularly among conservative customers.

Please SHARE this article with your family and friends on Facebook.

Bored Daddy

Love and Peace

Monica Pop
Monica Pop
Monica Pop is a senior writer for Bored Daddy magazine covering the latest trending and popular articles across the United States and around the world.

More from author

Related posts

Latest posts

Over 60 killed after fire rips through newly opened mall in Iraq following AC explosion

A devastating fire tore through a newly opened mall, the Corniche Hypermarket Mall, in Kut, eastern Iraq, claiming the lives of at least 61...

Entitled passenger snatched my in-flight meal — but karma served the real dish

What started as a routine cross-country flight quickly turned frustrating for a woman who happened to be seated next to an entitled passenger. The man...

Kate Middleton makes rare comment about Prince Louis

Kate Middleton received a standing ovation when she appeared at the Wimbledon tennis finals last weekend. Her presence at this event has always been embraced...

Our gender reveal cake was gray — then our daughter shared a surprising truth

When my husband and I married, we knew we wanted children. We already had a girl, Maddison, from his first marriage that I got...

Truth behind viral statement after married CEO caught with employee on Coldplay kiss cam

During Coldplay's recent Boston concert, frontman Chris Martin sparkled a viral moment when the 'kiss cam' revealed what many believe is an ongoing affair....

The dog that woke his master

The prognosis for Officer Rami, who was severely injured during a mission, was bleak. After weeks in the hospital, doctors decided to take him...