Until they reach certain age, it is the parents who make decisions on behalf of their children. The truth is, however, that the society and the people you are surrounded with will not always find those decisions to be the right ones.
Nowadays, moms and dads out there are quick to post videos and photos of their little ones, with some even operating social media accounts of their children where they update followers of the lives of their bundles of joy.
Lara, who is now 4 months old, is already a huge star on the social platform TikTok.
Her mom shares plenty of photos and videos of Lara which people love. However, a recent photo which was intended to show how much Lara grew up since day one led to harsh criticism and the opinions are divided.
Namely, Lara’s mom posted a photo of the girl from the day she was born, and one detail attracted the attention of many. Despite being just 24 hours old, she had her tiny ears pierced and that enraged many and left them pretty concerned.
Of course, there were also those who stood by Lara’s mom’s side and explained that this is quite normal in some cultures, while others said that piercing the ears of a one-day-old baby was just wrong and that the mom should have waited for the child to be old enough to make that decision by herself.
“I just do not get it. And it hurts just like when they are older! Don’t kid yourself,” one person wrote. “It’s their decision if they want their ears pierced, or is it? I’m going to let my babies decide when they understand these things,” another added.
Once she read all of the comments, Lara’s mom decided to speak of her decision to have her daughter’s ears pierced.
“When you get your ear pierced when you are 2 or 3 days old, you don’t feel pain like when you are 1 or 2 years old. The holes are made by the neonatologists themselves in the hospital at birth,” she explained.
You can take a look at the video which caused quite a stir below.
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Our name isn’t something we choose ourselves. Of course, there is always the opportunity to legally change it if we don’t like it, but the truth is that most of us just learn how to live with it and simply get used to it.
Our name can play an important role in maintaining our self-identity.
In recent times, new moms and dads tend to give their bundles of joy unique names, just like the famous TikToker Indy Clinton. This Aussie mom of two, who is an influencer that shares quirky videos featuring her sexy looks and her family, caused quite a stir when she shared with her followers that she named her baby daughter Bambi, after the Disney deer character.
Love Islander Molly-Mae Hague naming her baby Bambi as well was just a pure coincidence Clinton said.
According to her, she has always loved the Disney’s story and she has read it to her son since he was born, and she’s now reading it to her daughter Bambi.
Initially, Clinton wanted to name her daughter Paloma, but the moment the girl was welcomed into the world she was immediately struck by her “sweet, curious nature,” not to mention her “big, brown eyes.” It was clear the baby needed to be named Bambi instead.
“Four months ago, when I was giving birth, I was convinced Bambi was the most unique, unusual name that nobody would use,” this mom said.
“Good on Molly-Mae, though. It looks like great minds think alike. We were set on calling her Paloma at first. That was her name, and nothing was going to change that. But I was reading the book to Navy one night, and it came to me.”
The moment she came up with the name she believes suits her now 4-month-old daughter perfectly came as lightning striking.
“I sat up and yelled, ‘what about Bambi?’ and from then on, it stuck.”
For some reason, both Molly-Mae and Indy Clinton received harsh criticism over the choice of name.
Clinton, however, doesn’t mind what people say as long as she loved the name herself.
“You know, unique names are the new trend,” the 25-year-old mom said. “Bambi is going to fit right in with the Rivers, Bears, Forests, Stormis, and Wolfs. I’d be more concerned calling my kid a name from the 1900s. People will criticize anything these days, so at least give them something to talk about.”
What do you think of this? Is Bambi a proper name for a child?
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Kensington Palace announced Wednesday that Kate Middleton, the Princess of Wales has undergone planned abdominal surgery at a private hospital in London and won’t be returning to her royal duties until after Easter.
Kate is expected to spend between ten and fourteen days at the hospital where she’s currently recovering. The Palace announced the surgery was successful.
The Princess apologized to the public for postponing her public duties.
“Her Royal Highness The Princess of Wales was admitted to The London Clinic yesterday for planned abdominal surgery. The surgery was successful and it is expected she will remain in hospital for ten to fourteen days, before returning home to continue her recovery. Based on the current medical advice, she is unlikely to return to public duties until after Easter,” the statement from Kensington Palace on its social media pages.
“The Princess of Wales appreciates the interest this statement will generate. She hopes that the public will understand her desire to maintain as much normality for her children as possible; and her wish that her personal medical information remains private.”
The statement continued: “Kensington Palace will, therefore, only provide updates on Her Royal Highness’ progress when there is significant new information to share. The Princess of Wales wishes to apologise to all those concerned for the fact she has to postpone her upcoming engagements. She looks forward to reinstating as many as possible, as soon as possible.”
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Fans of the Princess, who has gained plenty of respect by her people throughout the years, expressed their well-wishes and hopes for her speedy recovery.
“Feel better soon, Catherine. Even while she’s not well, she’s worried about everything going on around her. You take care of you and I’m sure people understand the need to respect your privacy for your children. They would want the same for their own,” one of the comments read.
“Prayers for a successful recovery for the Princess of Wales and for her lovely family as they navigate this difficult time,” another person wrote.
“My thoughts and prayers are with her and her whole family,” a third added.
“14 days is a long stay, hope she’s ok,” someone else stated.
Upon being discharged from the hospital, Kate is expected to continue her recovery at the comfort of her home in Windsor where she and William moved in 2022.
At the same time, William also cut down on his engagements in order to be able to help around the children while his wife recovers from what was said to be a “non-cancerous” surgery.
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Of course, William will receive help from the children’s long-time nanny, Maria Teresa Turrion Borrallo.
Borrallo has been with the family since Prince George was just 8 months old.
“She is not married and doesn’t have a boyfriend, as her life is totally dedicated to the family she is working with. She is known for being totally professional – married to the job,” an insider told Hello Magazine.
When the couple are away from home, the nanny makes all the decisions regarding the children.
Borallo was trained at the prestigious Norland College in Bath. “Maria is firm, but she never acts unilaterally with the children on discipline. Kate and William, along with Maria, are strict with the children but have this magic ability to appear not to be,” a royal insider said.
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Kate has shared her feeling about hospitals and hospital stays in the past and said those are not “places she wanted to hang around in.”
Recalling the times she experienced extreme morning sickness following the birth of Princess George, Kate said, “I think, yeah I did stay in hospital overnight, I remember it was one of the hottest days and night with huge thunderstorms so I didn’t get a huge amount of sleep, but George did which was really great.”
She then added, “I was keen to get home because, for me, being in hospital, I had all the memories of being in hospital because of being sick so it wasn’t a place I wanted to hang around in. So, I was really desperate to get home and get back to normality.”
We wish Kate a fast recovery.
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When he witnessed his mother becoming the head of the monarchy, King Charles was a three-year-old boy. Back then, he was totally unaware that one day he would be the one overtaking the monarchy.
That day arrived with the passing of his mother, late Queen Elizabeth, who ruled the country over 70 years. Her reign spanned 14 US presidencies, from Truman to Joe Biden, and met all but one.
Charles waited long to become a king, and now his son William would ascend the throne in case of Charles’ passing or in case he abdicates, which very unlikely.
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Over the last few decades, several European countries have seen their monarchs abdicate in favor of the younger generation of royals, most recently Denmark, when Queen Margrethe II of Denmark became the first Danish monarch to abdicate in more than 900 years. The country celebrated their new head of the monarchy, King Frederik X, in the capital of Copenhagen on Sunday and the Prince and Princess of Wales have closely followed the events unfolding.
Queen Margrethe II of Denmark announced her abdication on TV during her yearly speech on New Year’s Eve. The nation was shocked because no one expected it. She explained that she believed it was time for her son to take her place. Queen Margrethe II, 83, took the throne after her father, King Frederik IX, died in 1972.
“I will leave the throne to my son Crown Prince Frederik,” she said in the televised New Year’s address.
Another reason for this decision was the Queen’s ailing health and her advanced age. In 2023, she had undergone a back surgery and needed time to rest and rehabilitate.
“The surgery naturally gave rise to thinking about the future, whether the time had come to leave the responsibility to the next generation,” she said. “I have decided that now is the right time,” she added, thanking the Danish public for their support.
Her son was crowned King on January 14, 2024.
“Her Majesty Queen Margrethe II has abdicated; long live His Majesty King Frederik X’, Prime Minister Mette Frederiksen said as Frederik X was proclaimed King.
“The tradition of proclaiming an accession to the throne originates from olden days when a throne succession was announced to the people at the ‘landsting,’ or open assemblies, in the various regions of the country,” the Danish royal family website reads. “At that time, it occurred when a trusted public servant loudly proclaimed the accession to the throne to all four corners of the world so that everyone had the opportunity to hear it.
“As the proclamation now takes place from a balcony, the Prime Minister responsible for the proclamation abstains from turning in towards the Throne Room and thus makes the proclamation to three corners of the world.”
COPENHAGEN, DENMARK – JANUARY 14: King Frederik X of Denmark and Queen Mary of Denmark at the proclamation of HM King Frederik X and HM Queen Mary of Denmark on January 14, 2024 in Copenhagen, Denmark. Her Majesty Queen Margrethe II steps down as Queen of Denmark and and entrusts the Danish throne to His Royal Highness The Crown Prince, who becomes His Majesty King Frederik X and Head of State of Denmark. (Photo by Patrick van Katwijk/Getty Images)
Less than two years of becoming King, Charles faces the pressure by the public to leave the throne to William, and Queen Margrethe II’s abdication only made things harder for Charles.
According to royal author Phil Dampier, Charles’ abdication may become a reality in a couple of years, as per the Daily Mail.
“It must make you wonder if in five or ten years’ time, King Charles might think about doing the same if his health suffers or he just thinks it is a good time to pass on to William and Kate while they are still young. Our late Queen would never abdicate because of what happened in 1936 when her uncle abdicated and her father came to the throne. But times change,” he said.
“William and Kate get on very well with Frederik and Mary and will be among the first to congratulate them. They will be fascinated to see how they get on as King and Queen and it will make them think about their future as well.”
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The Guardian columnist Simon Jenkins believes King Charles should follow Queen Margrethe steps and do the same.
“Growing old should never be a bar to work, but age does not negotiate. Britain’s King Charles, after a long apprenticeship, has proved an active and popular figure in his term of office. He has shown no sign of ageing, other than perhaps his limp Christmas message. He is certainly entitled to a substantial reign after waiting so long,” Jenkins wrote.
“But not to death. Charles has a successor, William, well-trained and evidently suited for the job. The abdication of Beatrix of the Netherlands to Willem-Alexander in 2013 was an ideal precedent. It prompted an outpouring of gratitude for her reign, a welcome for her son, and a stronger monarchy as a result. The flamboyant conductor André Rieu had the Dutch joyously dancing in the streets in their thousands. There was none of the lugubriousness inevitably attached to Britain’s succession through death.”
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Jenkins continued, “Abdication also indicates a nation able to keep its institutions fit for purpose. In slimming down the royal family, Charles has wisely indicated a desire to end such damaging princely sagas as those of Andrew and Harry. But he must surely go further in updating the office he should one day hand over to his son.”
Royal experts claim that Kate and William closely follow the abdication as the two would become a Queen and a King themselves.
Prince William is “noting how the transfer to Frederik X involves little other than the signing of papers, the changing of royal standards and a proclamation. For William, keen to downsize his own coronation, the relative simplicity may be appealing,” Daily Mail columnist Ephraim Hardcastle writes.
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As William tends to modernize the monarchy, his coronation would likely be different than that of his father. One thing he hopes to ditch is the “homage of the people” at the coronation, which includes the Archbishop of Canterbury Justin Welby inviting those in Westminster Abbey as well as the ones watching at home to swear their allegiance to the King.
“He is really thinking, how do we make his coronation feel most relevant in the future? He is mindful of the fact that in 20 years’ time, or whenever his time comes, how can the coronation be modern but also unifying to the nation and the Commonwealth? I think his coronation will look and feel quite different.”
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As of Kate, she’s taking on more responsibilities this year as she prepares to become Queen. She’s very close to Mary, the new Queen Consort in Denmark.
“Kate, meanwhile, is said to be delighted that Crown Princess Mary is becoming Queen. She spent a lot of time in conversation with Mary at Royal Ascot when she visited in 2016,” Hardcastle wrote, as per Express.
“They exchanged numbers. Will her low-key elevation help Kate to pick up tips for her own no-fuss crowning?”
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It’s no longer a secret that Brad Pitt and Ines De Ramon are a thing, and that the romance between them is way more than simple infatuation speaks the fact that the Fight Club star wants to take things to a new level and introduce his girlfriend to his children.
According to people close to the couple, the two have a plan to settle down together and star a family, but there are things that need to be settled before this becomes a reality.
In November of last year, a source told People that De Ramon is “Brad’s first proper relationship since the divorce” from Angelina Jolie. He introduces her as his girlfriend in front of his friends.
“He introduces [Ines] as his girlfriend,” the source added. “It’s great to see him in a good place. Ines makes him very happy.”
De Ramon is the ex-wife of actor Paul Wesley.
NEW YORK, NEW YORK – JANUARY 26: Brad Pitt is seen filming “Wolves” in Chinatown on January 26, 2023 in New York City. (Photo by Gotham/GC Images)
Radar Online wrote that Pitt is planning on popping the question despite the fact he and his jewelry-designer girlfriend have been dating less than two years.
What’s most, he’s allegedly extra cautious since his costly divorce from ex Joliie and the ongoing legal fees linked to the grievances of his former marriage. Pitt is likely to insist upon a watertight prenup.
Another thing that’s on the Troy star’s mind is De Ramon meeting his children. Allegedly, he’s fearing the reaction of his ex.
LOS ANGELES, CA – NOVEMBER 05: Actress/director Angelina Jolie Pitt (L) and husband actor Brad Pitt arrive at the AFI FEST 2015 presented by Audi opening night gala premiere of Universal Pictures’ “By The Sea” at the Chinese Theatre on November 5, 2015 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
“Brad’s walking on eggshells when it comes to introducing his children to his new girlfriend,” a source told National Enquirer, as reported by Radar Online. “The caution stems from a desire to avoid additional tensions with Angie.”
They added: “She’s not just the kids’ mother, she’s their best friend. Can you imagine what a meeting would be like between the kids and Ines? No wonder he’s in no rush to make the introductions!”
During the filming of Mr. and Mrs. Smith, the onscreen chemistry between Pitt and Jolie was translated into their private lives. The two became one of the most famous and most powerful Hollywood couples.
However, the Brangelina put an end to their marriage when Jolie filed for divorce in 2016 citing irreconcilable differences.
The divorce and the lengthy custody battle between the exes is remembered as one of the nastiest ones in recent times when it comes to celebrity couples.
Jolie fought for a sole custody over the pair’s six children and that battle is still ongoing, with people close to her believing she’s willing to drag the case out until twins Vivienne and Knox turn 18.
While Jolie is often pictured with her children in public, Pitt hasn’t been seen with them in a long time.
What’s most, during the custody battle, their son Maddox testified against his father.
According to a source who spoke to US Weekly, “Maddox has already given testimony as [an] adult in the ongoing custody dispute and it wasn’t very flattering toward Brad.”
Further, the source was reported to have said: “He doesn’t use Pitt as his last name on documents that aren’t legal and instead uses Jolie. Maddox wants to legally change his last name to Jolie, which Angelina has said she doesn’t support.”
We wish Pitt all the best in his new relationship.
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Being the Princess of Wales and part of one of the most popular families in the world, one would assume that Kate Middleton would throw a lavish party for her birthday, but as we all assume, that’s not the case with this incredible woman who despite her status and title is grounded and even modest.
Earlier this week, Kate celebrated her 42nd birthday with a small celebration with friends at the family’s countryside home, Anmer Hall, in Norfolk.
Of course, it was a beautiful event which gave the members of the family to spend some quality time together despite their hectic schedules.
But Kate’s birthday hasn’t always been a joyous occasion for the Princess, at least not in the past when she received some shocking news by William on her special day.
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Kate’s birthday was celebrated by millions of her fans who sent their well wishes.
King Charles and Queen Camilla wished Kate a happy birthday with a photo of her from their coronation with the caption, “Wishing The Princess of Wales a very happy birthday today!”
“A stunning Princess Her Royal Highness Understands. Honour. Duty. Loyalty. The Monarchy is in safe hands,” one user wrote on Instagram.
“Aww what a beautiful picture! I love it. Happy birthday to our amazing Princess of Wales! I hope she will have a great day and a wonderful new year! We all love you, Catherine,” a second added.
A third commented, “I wish Her Royal Highness the Princess of Wales Catherine a happy and wonderful birthday, and despite the years passing, her beauty, elegance and solidarity remain unchanged, unchanged over time.”
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Charles and Camilla weren’t among the attendees of Kate’s birthday celebration because they are spending time at their Birkhall estate in Scotland.
“Charles and Camilla are in Scotland but there will be phone calls and presents sent,” a family friend told Vanity Fair.
When it comes to the estate, there have been rumors that it would be gifted to the Prince and Princess of Wales, but as it turns out, that won’t be the case. “While there is a shuffle of royal houses currently ongoing and speculation that William and Catherine might be getting Birkhall, now they are the Prince and Princess of Wales, I am told that the King plans to keep the residence because he loves it so much as does Camilla,” the friend added.
“Catherine isn’t into big flashy occasions and really just likes to spend her birthday quietly with her family and close friends,” a friend shared with Vanity Fair.
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As Kate would remember this birthday as a lovely occasion, she definitely doesn’t feel the same of how she spent her birthday back in 2008.
According to royal correspondent Katie Nicholl, who at the time of Kate’s birthday completed his assignments with the Armed Forces was to decide if he wanted to return to the Household Cavalry. To everyone’s surprise, including Kate’s, he decided to join the Royal Air Force (RAF).
“With that single decision, Kate’s life was turned upside down. She had expected a proposal once William had completed his military training. But instead, she was forced to accept that there would be no engagement any time soon. Kate would have to wait even longer,” Nicholl wrote in Kate: The Future Queen.
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“Kate supported his desires and ambitions, but privately, she was crushed. William was asking her to be an army wife — without the nuptials. Her frustration was understandable.
“For Kate, it was a step backward. It seemed that everyone was getting married except for her. As she neared her 27th birthday, Kate’s plan to be married with children by the time she was thirty was looking increasingly unlikely.”
This happened shortly after the couple reunited following their split in 2007.
But despite this decision William made, 2008 was a great year for Kate because it was the year William popped the question.
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The ring William asked Kate to marry him was of great significance for the couple because it belonged to late Princess Diana. “So I thought it was quite nice because obviously she’s not going to be around to share any of the fun and excitement of it all – this was my way of keeping her sort of close to it all,” the William said.
Kate’s way to the royal family wasn’t the easiest, but today, she’s one of the most beloved members of the Firm.
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It looks like Barron Trump, the son of business mogul Donald Trump, took after his mother when it comes to leading a life away from the spotlight. Unlike the Former President of the United States, neither his wife nor his youngest son want to be exposed. What’s most, they avoid any possibility to be seen in public if there is no really need for such a thing.
However, now that his father would be running for president again, 16-year-old Barron’s media exposure seems to be making a very definite switch of late.
During the press conference held at his Mar-a-Lago resort in Florida at which Trump announced his candidacy, Barron could be seen standing right by his side.
“In order to make America great and glorious again, I am tonight announcing my candidacy for president of the United States.
“Two years ago, we were a great nation, and soon, we will be a great nation again. This will not be my campaign, this will be our campaign, all, together.”
Trump claimed, “I have no doubt that by 2024, it will sadly be much worse, and they will see clearly what has happened and is happening to our country – and the voting will be much different.”
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What many noticed at the press conference was that Barron didn’t stop growing from the last time he was spotted out in public, including Ivana Trump’s funeral which he attended together with his parents.
Last year, Donald Trump, who stands at “only” 6 feet 3, actually spoke of his son’s height.
“Barron is 6-foot-7, can you believe it? And he’s 15,” Trump said.told NY Post.
“Eric is short — he’s only 6-foot-6.”
In one clip from Trump’s press conference, panning across an entire room of people, the president’s son could clearly be seen in the background, dwarfing all others.
Getty Images North America/Chip Somodevilla
In the past, Melania spoke of her son as of a very creative child. In a 2015 People interview, she said: “Barron is 9 years old. He needs somebody as a parent there, so I am with him all the time as you know my husband is traveling all the time.”
“We keep it down to a minimum,” Trump added. “If you have too much help, you don’t get to know your children.”
They let his creativity grow and never limit him when it comes to his interests. Speaking to Parenting, as quoted by Metro, Melania said: “In his space, the décor style of the rest of our home is mixed with what he is into: planes and helicopters.
“We let him be creative; let his imagination fly and do whatever he wants. Whatever he wants to do with his own room later on, he can do it. Whatever he wants to do with his own room he can do it. He draws on the walls, we can paint it over.
“When he was smaller, he started drawing on the walls,” she added. “His imagination is growing and important. He draws on the walls in his playroom, we can paint it over. One day he was playing bakery and he wrote ‘Barron’s Bakery’ on the wall with crayons. He is very creative, if you say to a child ‘no, no, no,’ where does the creativity go?”
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The truth is that Melania has been trying really hard to protect Barron from the things happening around them, including the criminal cases against Donald Trump for which she hadn’t accompanied him at the courtroom, which caused quite a stir at the time.
According to a source close to the former first lady, the real reason behind her decision was to protect her son.
“Melania is good at taking care of business at hand, which includes her own life, the life of her son, and the lives of her close family members,” the source told People.
“She would not stand in a circle of people she knows and openly comment on the lawsuits or the mug shot. She will have her way of dealing with this and anything else publicly when she feels like it,” the source added. “Remember, Melania is a mom with a not-yet-adult son to protect. A mug shot that everyone is talking about is just one more issue to wade through.”
“Barron has always been a first priority in [Melania’s] life. Of course, she is worried and concerned about the legal issues, but she has not done anything more to protect Barron now than she ever did. She has always put him first. She is a good mother.”
However, no matter how hard she tries, Melania can’t hide Barron from the world. “They live in a fairy tale world and just deal with things as they come and seem to survive pretty well,” the source says. “They do what is possible to get past the problems without disrupting their lifestyle.”
“Melania is leading her own life and still feels happy being at Mar-a-Lago, surrounded by people who love her and who never talk about reality or bad things about her husband.”
As he’s preparing to attend college in the fall, Barron has been given a more significant public role within his family.
This year, he appeared on the Christmas family photo alongside his siblings and the rest of the members of the family, although he’s mother was absent from the picture. “Melania’s decision to include Barron in this family activity, even if she couldn’t be there herself, might be a significant turning point, potentially fostering a new level of support between Melania and Donald,” Melania’s former senior aide, Stephanie Winston Wolkoff, told the New York Post.
“Barron’s appearance is truly monumental and shows Donald and Melania are in lockstep with one another. I believe we will be seeing more of him now. Nothing happens by chance with Melania.”
WASHINGTON, DC – JUNE 13: U.S. President Donald Trump speaks as White House Press Secretary Sarah Sanders listens during an East Room event on “second chance hiring” June 13, 2019 at the White House in Washington, DC. President Trump announced that Sanders will be leaving her position at the White House. (Photo by Alex Wong/Getty Images)
According to people close to the family, Melania is worried of her and her son’s future if her husband is found guilty of the charges. Allegedly, she’s now re-negotiating the terms of her prenuptial agreement with Donald and is considering a “postnup.”
“This agreement was necessary because of the current legal battles. [Donald] has suffered,” a source told Page Six, adding that the re-negotiated prenup will “provide a more solid future” for Melania and Barron if the couple would go separate ways.
“It’s not that she threatened to leave him. It’s definitely the underlying idea.”
Melania simply wants to make sure there would be a “specific amount at minimum” that Barron is supposed to obtain.
“This is at least the third time Melania has re-negotiated the terms of her martial agreement.”
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Burger King, one of the best known fast-food chain restaurants in the world is reevaluating its operations as they are embarking on a transformative journey.
Back in 2021, the fast-food giant underwent its first major transformation in the past 20 years by changing its logo and making it resemble as that used during the 1970s, 80s and 90s.
Speaking of the re-branding, designer Lisa Smith told Dezeen, “We explored a lot of different design territories, but kept coming back to the brand’s original iconic logo from 1969 and 1994 when Burger King looked at its best.”
She continued: “We were inspired by how it has grown to have such an iconic place in culture – from Back to the Future, Gremlins through to more recently Stranger Things and BK’s Warhol campaign.
“The new logo pays homage to the brand’s heritage with a refined design that’s confident, simple and fun.”
In an attempt to keep up with its rivals, Burger King would be closing between 300 and 400 underperforming restaurants, as per CEO Joshua Kobza.
Up until March of 2023, the company shuttered 124 locations, leaving 6,964 restaurants across the country.
Currently, Burger King is the third-biggest fast-food restaurant in the US, losing its second position to Wendy’s, while McDonald’s is on the top.
The question is whether Burger King would not let other chains get in front of them by closing locations. According to the company, the answer is yes.
“There will always be a minority [of franchisees] who aren’t dedicated, enthusiastic operators. We’ll work with them to leave the system and move on to do something else,” Chairman Patrick Doyle says.
“There simply is no room for franchisees who are not willing or able to work hard to operate restaurants that are better than the system average over the long term.”
Their goal is to close the least profitable stores and to focus on the company’s turnaround plan to boost sales and fight its competition.
In an attempt to answer to the challenge of securing its position in the fast-food industry, Burger King introduced the ambitious “Reclaim the Flame” re-branding campaign in 2022, amounting to $400 million in investments which include restaurant renovations, advertising, streamlined menu offerings, and more.
The company’s commitment to modernization is an intensive one and focuses on various technological enhancements, kitchen upgrades, and physical renovations, all for the sake of providing customers with the ultimate experience.
One thing is certain, the company is keeping track with its consumer preferences.
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