Colorado Tavern Rewards Patrons for Responsible Drinking
Recently, a local man who referred to himself on Reddit as a “drunken mess” left the Tavern and decided not to drive home, so he left his car in the parking lot. The next morning, the bar patron was shocked to see a note attached to his car’s window. What he found wasn’t a ticket or someone chastising him for getting too drunk, but a $5 reward for being responsible.
According to MADD, every day in the United States, 27 people die as the result of drunk driving. For those who get behind the wheel intoxicated and think they can tempt fate, the costs of a DUI range from $5,000 to $12,000. So if that isn’t enough encouragement to call a cab after a night out, the Tavern at St. Michael’s Square in Greeley, Colorado, has a new plan that incentivizes responsible drinking.
The shocked, and most likely hungover, bar patron posted a photo of the coupon on Reddit, where its been viewed more than 400,000 times. “We want to encourage our customers to have a great time while they are here and help to make sure that their night ends just as well,” Toni Patrick, the general manager of the Tavern, told local station KDVR. “Some bar patrons feel guilty or worry that their car might get towed. We want to encourage customers to have a great time while they are here and help to make sure that their night ends just as well,” Patrick says. Patrick came up with the idea after hearing about a similar policy at another bar through a sales rep. He thought it was a good idea and implemented it at the Tavern last May.